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☆ Reddit could fall nearly 10% from here as momentum from strong IPO fades, New Street Research says
▼ + stars: | 2024-03-26 | by ( Brian Evans | ) www.cnbc.com time to read: +1 min

Reddit could be in trouble after a strong public market debut, according to New Street Research. The firm is the first on Wall Street to issue a stock rating on Reddit. Reddit went public Thursday after pricing its IPO at $34 per share. "High margin data licensing and direct response advertising will drive operating leverage over the mid and long term," Salmon said. "Expense growth slowed beginning in 1Q23, owing to operating efficiencies put into place throughout 2023 and Reddit remains focused on improving leverage over the long term."

Persons: Reddit, Dan Salmon, Salmon Organizations: New, Research Locations: 1Q23

The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.

Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research

☆ Why Hollywood should be terrified of YouTube, not Netflix
▼ + stars: | 2024-02-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Its advantage wasn’t lost on Netflix cofounder and former CEO Reed Hastings, who’s namechecked YouTube as a threat to Netflix. YouTube has become a media giant without Hollywood contentMany in media dismiss or overlook YouTube because it doesn’t look like a Hollywood player. Its TV business, YouTube TV, is a bundle of other people’s channels. And YouTube TV is now the fourth-largest pay-TV service in the country, with more than 8 million subscribers. The real threat is that Netflix and YouTube dominate and everyone else fights over a tiny slice of pie.

Persons: It’s, wasn’t, Reed Hastings, who’s, Nielsen, Z, it’s, Gen Z, Forrester, Dan Salmon, Martin Scorsese, Brian Albert, Google's, Neal Mohan, he’s, ’, YouTube’s, isn’t, can’t, else’s, Piper Sandler’s Organizations: Service, Netflix, Disney, Business, YouTube, Nielsen YouTube, Hollywood, Street Research, Amazon Prime, Google, Hulu Locations: Hollywood

Publicly listed data company LiveRamp's $200 million acquisition of data clean room provider Habu looks set to fire the starting pistol for a more buoyant year of adtech and martech M&A, experts have predicted. He noted that while ad teams aren't using these clean rooms en masse, many have activated them, which bodes well for the Habu acquisition. ID5's technology is deployed by the most online publishers of any identity service, according to Sincera , which measures which adtech companies are used across the industry. LiveRamp, also, could be an acquisition target, Salmon noted, as it builds out new data offerings like the clean rooms it will inherit from Habu. But not everyone is predicting the Habu acquisition will necessarily lead to an influx of M&A around cookieless adtech.

Persons: Conor McKenna, Luma's McKenna, Shailin Dhar, Dhar, Mathieu Roche, who've, InfoSum, Myles Younger, Dan Salmon, Wayne Blodwell, ID5, Roche, " Roche, Salmon, Elgin Thompson, hasn't, Thompson Organizations: Business, LUMA Partners, FIT Holdings, Companies, New, Research, Impact Media, Citizens JMP Securities, Walmart Locations: adtech, LiveRamp, Habu

☆ YouTube is facing a reckoning as rivals offer TV streaming scale for the first time
▼ + stars: | 2023-11-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

One holding company exec said for the first time in years, their clients' YouTube spending hasn't increased this year. Execs also cited suitability of YouTube content as an ongoing factor in their spending allocations. YouTube TV , launched in 2017, provides linear and on-demand programming, and parent Alphabet has called it a bright spot for subscriber growth. YouTube also pitches TV advertisers on YouTube Select, which lets advertisers run ads on the top 5% of its most popular programming. And last year, YouTube reached a deal to make NFL's Sunday Ticket games an add-on for YouTube TV subscribers.

Persons: Max, Execs, Adalytics, Dan Salmon, Brian Albert, Albert, Nielsen, it's, we're, execs, Brian Wieser, Wieser Organizations: YouTube, Business, Disney, Paramount, Amazon, Prime, Google, Hollywood, New, Research, US, Netflix, Hulu, Sunday Ticket, Nielsen . Ad, YouTube's Locations: Madison, Wall

☆ Dan Salmon breaks down New Street's bullish call for Amazon
▼ + stars: | 2023-01-04 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailDan Salmon breaks down New Street's bullish call for AmazonDan Salmon, New Street U.S. internet research lead, joins 'Closing Bell' to discuss New Street naming Amazon a top pick in 2023.

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